Privacy Policy
Last updated: 11 July 2026
This policy explains how Call Me Fred – adsyme Ltd (England and Wales, company number 08301982, 86–90 Paul Street, London EC2A 4NE) collects and uses your personal data when you use Floating Video. We are the data controller. Questions: [email protected].
1. Data we collect
- Account details — your email address. Sign-in is passwordless via a magic link, so we never store a password.
- Your content — the greeting videos you record or upload and the page rules that decide where each one appears.
- Usage data — greeting view and display metrics, used for your dashboard analytics and to apply plan limits.
- Billing data — your subscription status and the customer/subscription identifiers from Paddle. We do not see or store full card numbers.
- Technical data — IP address, device and browser type, and basic request logs.
We do not knowingly collect special-category data (health, biometric, political, etc.).
2. How we use your data
To create and run your account, serve your greeting bubbles to your site visitors, send one-time login links and important service emails, process payments, enforce plan limits, keep the Service secure, and meet our legal obligations. Our lawful bases under UK GDPR are performance of our contract with you, our legitimate interests in operating and securing the Service, and compliance with legal obligations.
3. Service providers we share data with
| Provider | Purpose |
|---|---|
| Paddle | Payments, invoicing and tax (Merchant of Record) |
| Resend | Sending login links and transactional email |
| Cloudflare R2 | Storage and delivery of your greeting videos |
| Hosting / infrastructure provider | Running the application and database |
Some providers may process data outside the UK/EU; where they do, appropriate safeguards (such as standard contractual clauses) are in place. We do not sell your personal data.
4. Cookies
The app uses an essential session cookie to keep you signed in. It is always required for the Service to work. We do not use advertising or cross-site tracking cookies.
5. How long we keep it
- Account data — deleted within 30 days after your subscription ends.
- Greeting videos — kept while your account is active, plus a 30-day grace period.
- Technical and log data — up to 12 months.
- Payment and invoice records — up to 7 years, to meet UK tax law.
6. Your rights
Under UK GDPR you may request access to your data, correction, deletion (“right to be forgotten”), restriction or objection to processing, and portability, and you may withdraw consent where processing is based on it. Email [email protected] and we will respond within 30 days. You can also complain to the UK Information Commissioner’s Office (ico.org.uk).
7. Security
We use TLS encryption in transit, store session and one-time login tokens only as hashes, and apply access controls. No system is perfectly secure, but we take reasonable measures to protect your data and will notify the ICO of a qualifying breach within 72 hours.
8. Changes
We may update this policy; material changes will be notified by email or in the app.
9. Contact
Call Me Fred – adsyme Ltd, 86–90 Paul Street, London EC2A 4NE, United Kingdom. Email: [email protected].